This highly interactive course requires participation from 8:30 to 4:30 on Feb. 13th and Feb. 20th.

Where will your organization be in 5 years? What will it be doing? What’s the plan to get there? If you’ve ever wondered about the answers to these questions, Strategic Planning is for you!

What is Strategic Planning? It’s a continuous cycle of analysis, planning, execution, and evaluation that helps an organization achieve its short- and long-term goals. It’s a way to align an organization's actions and resources with its mission, values, and vision.

Join Timothy Ullmann, Instructor of Management with Culverhouse College of Business for this brand new two-part series to gain the knowledge, skills and tools required to successfully manage the Strategic Planning Process.

NOTE:  It is expected that participants to leave the series with an 80% actionable plan. 

TOPICS COVERED

How is Strategic Planning Accomplished?

Steps in the strategic planning process

Define the direction: Set the organization's mission and vision Analyze the current situation: Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats Outline the strategy and plan of action (priorities, goals, and objectives—strategy rests in the objectives to achieve goals): Develop a plan to reach goals Execute the plan: Put the plan into action Evaluate the plan: Assess the plan's performance and make improvements

What are the Benefits of Strategic Planning? 

• Helps organizations adapt to changing environments
• Helps organizations maintain a competitive edge
• Helps organizations meet long-term objectives
• Helps organizations grow, especially when facing big changes or intense competition

Why You Should Attend Strategic Planning Training

• You lead or direct an organization that needs direction
• You are committed to the success of your organization and the good people who work there
• You are interested in charting a positive and actionable course for your organization